49 Option: How We Accelerate High-Potential Startups

Not every promising startup needs a full acquisition or a traditional VC round — some need a true operating partner. That's the model behind 49 Option, our venture acceleration arm.

The 49% Structure

Rather than taking majority control, 49 Option acquires a 49% strategic stake in high-potential startups and entrepreneurs. The founder stays in control of their company while gaining a committed partner with real resources.

What Portfolio Companies Get Access To

• Capital injection to fuel growth
• Operational resources and strategic contacts across the Jotunheims network
• Technology infrastructure, including engineering and custom software support
• Collective expertise from every venture already in our ecosystem

Why This Model Works for Us

Because we already operate a portfolio of technology ventures internally, we can offer something most investors can't: hands-on technical execution, not just a check and quarterly board meetings.

Our Mission With 49 Option

The goal is simple — empower bold ideas, accelerate their market positioning, and help build the next generation of technology-driven companies, from the UAE to the world.